CryptoDiffer announced this Tuesday, January 18, through its Twitter account, the association of Mercedes Benz with NFT artists to celebrate the G-Class series. According to the company, Mercedes chose five artists from the NFT industry and partnered with Art2People to create an exclusive Mercedes-Benz NFT collection based on its line of G-Class vehicles.
“Mercedes has partnered with Art2People to create an exclusive Mercedes-Benz NFT collection based on its G-Class lineup of vehicles, according to a tweet from the luxury automaker”, it said through an article published on the Cointelegraph portal.
The company stated that five non-fungible token (NFT) artists were commissioned to create several G-Class inspired works in a variety of media, resulting in unique designs for each piece of art.
In his opinion, the artists involved come from various fields, such as music, fashion, graphic design, architecture, creative marketing, luxury design and real estate. Artists include Charlotte Taylor, Anthony Authie, Roger Kilimanjaro, Baugasm and Antoni Tudisco, based in Germany. Nifty Gateway and Mercedes will launch NFTs on Sunday.
Also read: Planet Finance announced partnership with FRAX
“Mercedes is not the first major brand involved with NFT. In June 2021, McLaren revealed its intention to use NFTs to create virtual versions of its legendary F1 cars. In July 2021, Coca-Cola launched a unique NFT initiative to raise funds for Special Olympics International”, he said.
Similarly, he highlighted that this is not the first time that Mercedes-Benz has been involved with blockchain technology. The automaker has partnered with blockchain startup Circulor to launch a test to ensure cobalt emissions are tracked throughout the supply chain.