Bondly announced last Friday, May 28, through his Twitter account, his new association with “the legendary” Pumas, a Mexican soccer team. According to the company, this NFT launch will be one of the most progressive moves the league has made to engage its fans in North America.
“Bondly and The Serouno Group have partnered with Pumas UNAM to launch Liga MX’s first NFT soccer club program. Pumas UNAM’s goal for this association is to provide millions of its fans around the world with a closer and deeper connection with their favorite team and players. The dynamic and attractive series of NFT will include advantages and benefits that only NFT holders will be able to exchange for experiences, engagement, merchandise and more”, he said through an article published on the Medium platform.
Who is Pumas UNAM?
Pumas UNAM is a member of the First Division of the Liga MX of Mexico and “has won 15 championship trophies, including 11 nationals and four internationals”. The company indicated that the team was originally founded in 1954, Pumas UNAM has a long and rich history and projects to have a competitive team for the next July 2021/22 season.
About the association
The company said Bondly and The Serouno Group partnered to give their millions of fans around the world a closer and deeper connection with their favorite team and players than ever before. “The Pumas NFTs will offer benefits and interactive experiences only available to NFT holders. The Pumas NFTs will be launched through a digital marketplace developed especially for Pumas by Serouno Group and Bondly”, he added.
“We are very excited and proud to partner with Grupo Serouno to bring NFT to Pumas UNAM and its fans. Bondly’s partnership with Pumas will provide next-generation fan engagement, bringing them closer to their favorite team players and giving them access to exclusive content available only to NFT owners”, said Jack Flaherty, Sports CEO, Bondly.
“For Pumas, this is an important step towards the widespread adoption of NFT, as new users are introduced to this new concept through a collection that will definitely open up a wide range of possibilities for virtual and real-world assets that they are passionate about connecting. with them wherever they are and increase fan engagement, bringing a new dimension to digital interaction, allowing Pumas fans, not fans, to manage a unique piece of team history that is valuable from the beginning. collectible aspect, and as an integral part of a prosperous economy”, said Alex Carmona, Commercial Director and MKT, Club Universidad.