Boson Protocol announced last Wednesday, June 9, through its Twitter account, the purchase of LAND in Decentraland. According to the company, the deal, which is the largest LAND deal ever made in terms of money at Decentraland, gives Boson full control over a lot of premium land in the Vegas City Vegas district.
Boson Protocol, the project that uses smart contracts to drive real-world commerce, has signed a six-figure agreement to buy land in Decentraland, the decentralized virtual world ruled by its users. The deal, which is the largest LAND deal in dollar terms ever made at Decentraland (according to nonfungible.com), gives Boson Protocol full control over a lot of premium land in the Vegas City gaming district”, he said. through an article published on the Medium platform.
The company explained that it will use the land to create a series of experiences that demonstrate the potential of commerce that bridges the digital divide with the physical one. In addition, he indicated that he aims to create a free port in this area, where trade and innovation thrive. Brands, artists, creators, and sellers will be able to sell or reward players with their real-world products tokenized as Boson Engagement NFTs, which players can redeem in-store as real-world products in the physical world. Boson will reveal more details on how he intends to develop the land in the coming months.
“We have incredibly ambitious plans for the land. By providing the ability to buy something in the metaverse and then take ownership of it in the real world, we are enabling new and exciting experiences that encapsulate the possibilities of dCommerce, allowing brands to have direct contact with their customers without the need for intermediaries. There is immense potential for trading in virtual worlds, and we hope to bring the decentralized autonomous trading revolution to the forefront of the metaverse. Look at this space”, said Justin Banon, co-founder of Boson Protocol.
For his part, Agustín Ferreira, Foundation Leader, Decentraland Foundation said that “the Decentraland Foundation welcomes the Boson Protocol. We believe that they will contribute to the development of the platform with their proposal to contribute to the evolution of decentralized virtual commerce. This purchase is a huge step forward, opening the way for other users in the metaverse and demonstrating that the gap between the virtual and the real world is rapidly closing”.