Boson Protocol announced partnership with Tommy Hilfiger

Boson Protocol announced this Monday, March 21, through its Twitter account, its new association with Tommy Hilfiger for the Metaverse Fashion Week. The company indicated that Tommy Hilfiger will adopt the Boson Protocol technology to sell physical products such as NFTs.

Image about the Boson Protocol post on Twitter

Tommy Hilfiger has confirmed his participation in the inaugural Metaverse Fashion Week (MVFW) organized by Decentraland, which will take place this week from March 24 to 27″, he said through an article published on The Industry Fashion portal.

The company explained that, like traditional global fashion weeks, MVFW will feature more than 50 luxury and digital brands showcasing new collections and hosting presentations, discussions, concerts, after parties and film installations in a fully virtual format.

In his opinion, a luxury commercial area called “Boson Portal – Fashion District” has been designed in the likeness of the iconic Avenue Montaigne in Paris, where brands can virtually sell both digital and physical items through NFT.

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The company said Tommy Hilfiger will virtually showcase its Spring 2022 collections and host a digital retail platform where consumers can purchase NFTs for their avatars or purchase physical items.

In the same way, he highlighted those visitors to the event can teleport their avatar to the virtual store of the American brand and buy a select range of limited edition products from Tommy Hilfiger’s Spring 2022 collection. Visitors will find floating 3D representations of signature styles. Items can be purchased as NFTs, which can be redeemed for physical products delivered directly to customers’ doorsteps.

“When I founded my namesake brand in 1985, I never imagined I would see a time when fashion weeks would take place in a fully virtual 3D world. As we further explore the metaverse and all it has to offer, I am inspired by the power of digital technology and the opportunities it presents to engage with communities in exciting and relevant ways”, Tommy Hilfiger said in a press release.

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